Blog

Discover how PPC strategies must evolve in the era of AI-driven search engines. Learn to navigate changes in digital advertising with insights on AI integration, context awareness, and strategic campaign planning.

The release of iOS 14.5 significantly impacted digital advertising by enhancing user privacy and limiting tracking capabilities. This change necessitates eCommerce businesses to adapt their tracking and analytics strategies.

As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!

If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.

If you’re running an eCommerce business, you should already know that data & analytics is crucial when it comes to making key business decisions. To help you better understand what metrics you should be looking at, we broke down the most important metrics you need to know for every stage of the eCommerce funnel.