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Unleashing the Power of TikTok Shop for E-commerce Success | Digital Marketing Guide

5 min read

Unleashing the Power of TikTok Shop for E-commerce Success | Digital Marketing Guide

Discover how to leverage TikTok Shop for your e-commerce success. Our comprehensive guide offers insights into influencer marketing, key features, and strategies for driving online sales.

by Sidney Fleming | May 09, 2024

Adapting PPC Strategies for AI-Driven Search

5 min read

Adapting PPC Strategies for AI-Driven Search: Navigating the New Frontiers of Digital Advertising

Discover how PPC strategies must evolve in the era of AI-driven search engines. Learn to navigate changes in digital advertising with insights on AI integration, context awareness, and strategic campaign planning.

by Julio Casado | Apr 22, 2024

Image - eCommerce Marketing Analytics 2024 Playbook

10 min read

eCommerce Marketing Analytics 2024 Playbook

The release of iOS 14.5 significantly impacted digital advertising by enhancing user privacy and limiting tracking capabilities. This change necessitates eCommerce businesses to adapt their tracking and analytics strategies.

by Matt Swulinski | Apr 16, 2024

Zara Blog Image

7 min read

Maximizing the Shopping Journey: A CRO Teardown of Zara's Product Detail Page

As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!

by Yvonne Wu | Feb 21, 2023

Magic Spoon Blog Image

7 min read

Magic Spoon: Landing Page Teardown with Optimization Tips to Improve Conversion Rate

If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.

by Yvonne Wu | Feb 06, 2023

eCommerce Marketing Metric Blog

5 min read

eCommerce Marketing Metrics You Need To Know

If you’re running an eCommerce business, you should already know that data & analytics is crucial when it comes to making key business decisions. To help you better understand what metrics you should be looking at, we broke down the most important metrics you need to know for every stage of the eCommerce funnel.

by Yvonne Wu | Dec 15, 2022