Blog
Keep up with what’s going on around you.
Stay informed on our latest updates about marketing trends, best practices, and case studies.
Featured
5 min read
What are the Differences Between UA vs. GA4
Google will be retiring Universal Analytics in July 2023, so the switch to Google Analytics 4 is inevitable. But what’s the difference between GA4 and UA? Let’s break it down together.
by Yvonne Wu | 2023-03-07
5 min read
The Power of Google Ads and The Mistakes You Don’t Want to Make
This post dives into a comprehensive guide to the metrics and features available in Google Ads, empowering business owners to confidently navigate the platform and effectively reach their target audience.
by Kristen Ackerly | 2023-02-17
5 min read
How our eCommerce Strategists approach increasing Paid Revenue for our clients
Learn how we were able to restructure Walker’s Google and Facebook Platforms to go from $252K in paid revenue to over $522K in paid revenue within the span of one year.
by Sidney Fleming | 2023-01-15
3 min read
Why You MUST Migrate to GA4
Are you still using Universal Analytics (UA) to track your website or app traffic? If you didn’t get the memo, the time to migrate to Google Analytics was yesterday. Let’s dive into the reasons you have to make the switch to GA4.
by Matt Swulinski | 2023-04-01
More You Might Like
5 min read
How to Prepare for the GA4 Migration: A Checklist
It's time to migrate to Google Analytics 4 (GA4). In this article, we'll guide you through the process of preparing for a migration to GA4, so you can continue to gain valuable insights into your website or app traffic.
by Yvonne Wu | 2023-03-30
7 min read
Maximizing the Shopping Journey: A CRO Teardown of Zara's Product Detail Page
As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!
by Yvonne Wu | 2023-02-21
7 min read
Magic Spoon: Landing Page Teardown with Optimization Tips to Improve Conversion Rate
If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.
by Yvonne Wu | 2023-02-06
All Articles
3 min read
Why You MUST Migrate to GA4
Are you still using Universal Analytics (UA) to track your website or app traffic? If you didn’t get the memo, the time to migrate to Google Analytics was yesterday. Let’s dive into the reasons you have to make the switch to GA4.
by Matt Swulinski | Apr 01, 2023
5 min read
How to Prepare for the GA4 Migration: A Checklist
It's time to migrate to Google Analytics 4 (GA4). In this article, we'll guide you through the process of preparing for a migration to GA4, so you can continue to gain valuable insights into your website or app traffic.
by Yvonne Wu | Mar 30, 2023
5 min read
What are the Differences Between UA vs. GA4
Google will be retiring Universal Analytics in July 2023, so the switch to Google Analytics 4 is inevitable. But what’s the difference between GA4 and UA? Let’s break it down together.
by Yvonne Wu | Mar 07, 2023
7 min read
Maximizing the Shopping Journey: A CRO Teardown of Zara's Product Detail Page
As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!
by Yvonne Wu | Feb 21, 2023
5 min read
The Power of Google Ads and The Mistakes You Don’t Want to Make
This post dives into a comprehensive guide to the metrics and features available in Google Ads, empowering business owners to confidently navigate the platform and effectively reach their target audience.
by Kristen Ackerly | Feb 17, 2023
7 min read
Magic Spoon: Landing Page Teardown with Optimization Tips to Improve Conversion Rate
If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.
by Yvonne Wu | Feb 06, 2023
