Keep up with what’s going on around you.

Stay informed on our latest updates about marketing trends, best practices, and case studies.

Please enter your email address.


GA4 Blog Image

5 min read

What are the Differences Between UA vs. GA4

Google will be retiring Universal Analytics in July 2023, so the switch to Google Analytics 4 is inevitable. But what’s the difference between GA4 and UA? Let’s break it down together.

by Yvonne Wu | 2023-03-07

Power of Google Ads Blog Image

5 min read

The Power of Google Ads and The Mistakes You Don’t Want to Make

This post dives into a comprehensive guide to the metrics and features available in Google Ads, empowering business owners to confidently navigate the platform and effectively reach their target audience.

by Kristen Ackerly | 2023-02-17

Walkers SB Blog Image

5 min read

How our eCommerce Strategists approach increasing Paid Revenue for our clients

Learn how we were able to restructure Walker’s Google and Facebook Platforms to go from $252K in paid revenue to over $522K in paid revenue within the span of one year.

by Sidney Fleming | 2023-01-15

GA4 Migrate Blog Image

3 min read

Why You MUST Migrate to GA4

Are you still using Universal Analytics (UA) to track your website or app traffic? If you didn’t get the memo, the time to migrate to Google Analytics was yesterday. Let’s dive into the reasons you have to make the switch to GA4.

by Matt Swulinski | 2023-04-01

More You Might Like

Prepare for GA4 Migration Blog Image

5 min read

How to Prepare for the GA4 Migration: A Checklist

It's time to migrate to Google Analytics 4 (GA4). In this article, we'll guide you through the process of preparing for a migration to GA4, so you can continue to gain valuable insights into your website or app traffic.

by Yvonne Wu | 2023-03-30

Zara Blog Image

7 min read

Maximizing the Shopping Journey: A CRO Teardown of Zara's Product Detail Page

As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!

by Yvonne Wu | 2023-02-21

Magic Spoon Blog Image

7 min read

Magic Spoon: Landing Page Teardown with Optimization Tips to Improve Conversion Rate

If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.

by Yvonne Wu | 2023-02-06

All Articles

Mesa Blog Image Holder

3 min read

Empowering Future Marketers: Full Funnel Growth’s Collaboration with MESA

Discover how Full Funnel Growth’s innovative marketing program with MESA Academy is cultivating young talent and teaching vital marketing skills to the community’s future leaders.

by Yvonne Wu | May 23, 2024

Analyst to Account Management

4 min read

Analyst to Account Manager: A Journey To Managing My First Client at Full Funnel Growth

Join me as I navigate my first experience managing a client at Full Funnel Growth. Discover essential lessons and tips for marketers looking to transition into account management roles.

by Kaleigh Webb | May 20, 2024

Unleashing the Power of TikTok Shop for E-commerce Success | Digital Marketing Guide

5 min read

Unleashing the Power of TikTok Shop for E-commerce Success | Digital Marketing Guide

Discover how to leverage TikTok Shop for your e-commerce success. Our comprehensive guide offers insights into influencer marketing, key features, and strategies for driving online sales.

by Sidney Fleming | May 09, 2024

Adapting PPC Strategies for AI-Driven Search

5 min read

Adapting PPC Strategies for AI-Driven Search: Navigating the New Frontiers of Digital Advertising

Discover how PPC strategies must evolve in the era of AI-driven search engines. Learn to navigate changes in digital advertising with insights on AI integration, context awareness, and strategic campaign planning.

by Julio Casado | Apr 22, 2024

Image - eCommerce Marketing Analytics 2024 Playbook

10 min read

eCommerce Marketing Analytics 2024 Playbook

The release of iOS 14.5 significantly impacted digital advertising by enhancing user privacy and limiting tracking capabilities. This change necessitates eCommerce businesses to adapt their tracking and analytics strategies.

by Matt Swulinski | Apr 16, 2024

blog image lead gen digital campaign

5 min read

Launching a Full Funnel Lead Generation Digital Campaign

This comprehensive playbook delves into the strategic execution of a full-funnel lead generation digital campaign, highlighting the nuanced approach that spans from initial brand engagement to final lead qualification and conversion.

by Matt Swulinski | Apr 16, 2024