Blog

This post dives into a comprehensive guide to the metrics and features available in Google Ads, empowering business owners to confidently navigate the platform and effectively reach their target audience.

Learn how we were able to restructure Walker’s Google and Facebook Platforms to go from $252K in paid revenue to over $522K in paid revenue within the span of one year.

Are you still using Universal Analytics (UA) to track your website or app traffic? If you didn’t get the memo, the time to migrate to Google Analytics was yesterday. Let’s dive into the reasons you have to make the switch to GA4.

It's time to migrate to Google Analytics 4 (GA4). In this article, we'll guide you through the process of preparing for a migration to GA4, so you can continue to gain valuable insights into your website or app traffic.

As a leading fashion retailer, Zara's PDP plays an important role in maximizing the user experience and converting website visitors into customers. In this blog post, we’ll take a deep dive into Zara’s PDPs - highlighting what they did well and what they can improve. Ready? Let’s go!

If you're tired of seeing your landing page's conversion rate suffer and want to know how to turn it around, then this blog post has all the answers for you - a deep dive teardown of Magic Spoon's landing page with plenty of optimization tips that will help add some magic sauce to make sure your traffic isn't just feeding pigeons.