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GA4 Migrate Blog Image

3 min read

Why You MUST Migrate to GA4

Are you still using Universal Analytics (UA) to track your website or app traffic? If you didn’t get the memo, the time to migrate to Google Analytics was yesterday. Let’s dive into the reasons you have to make the switch to GA4.

by Matt Swulinski | Apr 01, 2023

Prepare for GA4 Migration Blog Image

5 min read

How to Prepare for the GA4 Migration: A Checklist

It's time to migrate to Google Analytics 4 (GA4). In this article, we'll guide you through the process of preparing for a migration to GA4, so you can continue to gain valuable insights into your website or app traffic.

by Yvonne Wu | Mar 30, 2023

GA4 Blog Image

5 min read

What are the Differences Between UA vs. GA4

Google will be retiring Universal Analytics in July 2023, so the switch to Google Analytics 4 is inevitable. But what’s the difference between GA4 and UA? Let’s break it down together.

by Yvonne Wu | Mar 07, 2023

Power of Google Ads Blog Image

5 min read

The Power of Google Ads and The Mistakes You Don’t Want to Make

This post dives into a comprehensive guide to the metrics and features available in Google Ads, empowering business owners to confidently navigate the platform and effectively reach their target audience.

by Kristen Ackerly | Feb 17, 2023

Walkers SB Blog Image

5 min read

How our eCommerce Strategists approach increasing Paid Revenue for our clients

Learn how we were able to restructure Walker’s Google and Facebook Platforms to go from $252K in paid revenue to over $522K in paid revenue within the span of one year.

by Sidney Fleming | Jan 15, 2023