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The Inmode estore case study
See how Full Funnel Growth increased revenue for InMode by creating and launching a best-in-class eComm experience through a custom Shopify Plus storefront.
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Our Approach
InMode is a leading global provider of medical aesthetic devices, specializing in radiofrequency, light, and laser-based technologies. They serve clinics worldwide, offering technologies, products, and a permissioned wholesale store.
Clinics using InMode technologies and workstations can purchase consumables and marketing materials for their machines via InMode’s permissioned wholesale store. They can also download resources such as photos and videos relating to the technologies and workstations they own via a section of the wholesale store called the Resource Center.
At Full Funnel Growth, we facilitated the transition from their existing setup on Wordpress to Shopify for both a more scalable admin experience and also a more enjoyable experience for clinics.
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Tailored Solutions for InMode
Web Store
- Implemented a permissioned web store for approved customers.
- Restricted access to approved users only.
- Enabled new users to request access via a form.
- Applied limits on product access, purchase limits, and order approvals.
Purchase Limits and Order Approvals
- Managed single order purchase limits through a utility script in the theme code.
- Implemented monthly and quarterly purchase limits using Shopify’s draft order API.
- Developed an order approval process involving manual review and staff member authentication.
Search
- Utilized Algolia for customized search functionality.
- Applied filters based on customer permissions to restrict search results.
Resource Center
- Established a Resource Center using Contentful for hosting and managing resources.
- Utilized GatsbyJS to build static pages for efficient resource handling.
- Integrated a download proxy to address browser issues with Contentful's asset hosting.
Custom App
- Built a custom Shopify app for managing various admin tasks.
- Utilized Firebase for database storage.
- Implemented a simple PIN code system for staff member authentication.
- Enabled logging of all actions taken by staff members.
Seamless Integration
- Maintained a seamless integration with the web store using iFrames.
- Incorporated loading spinner overlays during iFrame initialization.
- Ensured dynamic updates of the iFrame content based on user permissions.
Data Syncing
- Implemented webhooks to sync data between Shopify, Contentful, and Algolia.
- Managed automatic copying of permission sets from Contentful to a Shopify metafield
Results Speak Louder
INCREASED YOY
REVENUE
32%
INCREASED YOY CONVERSION RATE
43%
IMPROVED
PAGESPEED SCORE
C→A
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