Results

Teledyne FLIR

B2B Tech / Ecommerce
CRO

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Teledyne FLIR
:
Precision Conversion Optimization

Teledyne FLIR

Precision Conversion Optimization
B2B Tech / Ecommerce
CRO

361% Conversion Lift via 89 Strategic Experiments

361%
Increase in Conversion Rate
220%
Increase in Lead Submissions
58%
CTR Increase on Product Pages
89
Experiments Implemented

Executive Summary

Teledyne FLIR, a global leader in thermal imaging, had traffic but suffered from engagement drop-off. Through a data-driven CRO program executing 89 experiments, FFG optimized the user journey, delivering a 361% lift in conversion rates across international domains.

The Challenge

Technical Friction FLIR's technical catalog was overwhelming users.
The Friction
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Visual Hierarchy
We restructured Product Landing Pages (PDPs).
The Fix
Moved specs and "Inquire" buttons above the fold.
The Result
11% reduction in bounce rate; 25% increase in CTR.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

Affordance Testing
We tested how users interact with clicks.
The Fix
Added visual cues (underlines, hover states, colors) to product cards on collection pages.
The Result
58% increase in Click-Through Rate.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We proved that design dictates performance.
Lead Gen
220% increase in total lead submissions.
Global Impact
Optimizations rolled out across US, Canada, and UK sites.

Strategic Insights (Q&A)

Question
Why run so many experiments?
Answer
Because assumptions are expensive. By testing 89 different variables, we isolated exactly what drove user behavior, ensuring every design change was backed by data, not opinion.
Question
Answer

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.