Results

Teledyne FLIR

B2B Tech / Ecommerce
CRO

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Teledyne FLIR
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Precision Conversion Optimization

Teledyne FLIR

Precision Conversion Optimization
B2B Tech / Ecommerce
CRO

361% Conversion Lift via 89 Strategic Experiments

361%
Increase in Conversion Rate
220%
Increase in Lead Submissions
58%
CTR Increase on Product Pages
89
Experiments Implemented

Executive Summary

Teledyne FLIR, a global leader in thermal imaging, had significant traffic but suffered from engagement drop-off on high-value product pages. Through a data-driven CRO program executing 89 experiments, FFG optimized the user journey, delivering a 361% lift in conversion rates across international domains. We proved that small, strategic design changes could yield massive business results without needing to increase ad spend.

The Challenge

FLIR's product catalog is technical and extensive. Analytics revealed that users were landing on pages but getting lost in specifications or failing to identify the "Next Step." The friction was in the UX: users were struggling to distinguish between clickable product cards and static text, leading to high bounce rates and lost revenue opportunities despite healthy traffic volumes.

The Friction
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Visual Hierarchy
We restructured the Product Landing Pages (PDPs) to prioritize information architecture. Key specifications and the "Inquire" button were buried below the fold, forcing users to hunt for information. We moved these critical elements up, ensuring that the user saw the value proposition and the call to action immediately upon landing, which dramatically improved engagement time.

Phase 2

Affordance Testing
We tested how users interact with clicks. On collection pages, users weren't clicking because they didn't know they could. We added visual cues—underlines, hover states, and distinct button colors—to product cards. This simple change in "affordance" resulted in a 58% increase in Click-Through Rate, proving that clarity in design leads directly to clarity in user action.
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Phase 3

The Impact

We proved that design dictates performance.
Lead Gen
220% increase in total lead submissions.
Global Impact
Optimizations rolled out across US, Canada, and UK sites.

Strategic Insights (Q&A)

Question
Why run so many experiments?
Answer
Because assumptions are expensive. By testing 89 different variables, we isolated exactly what drove user behavior, ensuring every design change was backed by data, not opinion.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.