Results

Tea Forte

Ecommerce / Luxury
Paid Social & Creative Strategy

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

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Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

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Tea Forte
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The Hospitality-to-DTC Pivot

Tea Forte

The Hospitality-to-DTC Pivot
Ecommerce / Luxury
Paid Social & Creative Strategy

3,156% Facebook Revenue Growth During a Global Crisis

Executive Summary

When COVID-19 shut down the hospitality industry—a key acquisition channel for Tea Forté—FFG helped the brand pivot immediately to Direct-to-Consumer. By operationalizing creative testing and building a ground-up Facebook funnel, we replaced the lost B2B revenue and drove a massive 3,156% increase in Facebook channel revenue, proving the brand could thrive digitally independent of their hotel partners.

The Challenge

Tea Forté historically relied on luxury hotels (Ritz Carlton, Four Seasons) for customer discovery. When travel stopped, acquisition plummeted. They needed to replace a primary revenue stream immediately, but their digital presence was not optimized to handle the full weight of customer acquisition. The challenge was to take a brand known for physical experiences and translate that luxury feel to a digital storefront.
The Friction
The Stakes
They needed to replace a primary revenue stream immediately.
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

The Funnel Build
We transitioned from sporadic ads to a robust structure designed to find new customers who had never stayed at a partner hotel. We tested new audiences, specifically focusing on "Bridal" and "Gifting" demographics to find new pockets of demand. This allowed us to build a predictable acquisition engine that wasn't reliant on physical foot traffic, effectively creating a new customer base from scratch.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

Operationalized Creative Testing
We didn't just run ads; we ran experiments. We implemented a system of one dedicated creative/copy test per week. Through this rigor, we discovered that "Bridal Porcelain" assets performed exceptionally well even outside of bridal audiences. This insight provided data-backed direction to the client's creative team, allowing them to produce assets they knew would convert before they even launched.
The Process
One dedicated creative/copy test per week.
The Insight
We discovered that "Bridal Porcelain" assets performed exceptionally well, even outside of bridal audiences, informing the brand's future photoshoots.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We didn't just replace the lost hotel revenue; we surpassed it.

Strategic Insights (Q&A)

Question
How important is creative in paid social?
Answer
It is the primary lever for performance. By testing systematically (not randomly), we provided data-backed direction to the client's creative team, reducing waste and increasing impact.
Question
Answer

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.