Results

Tea Forte

Ecommerce / Luxury
Paid Social & Creative Strategy

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Tea Forte
:
The Hospitality-to-DTC Pivot

Tea Forte

The Hospitality-to-DTC Pivot
Ecommerce / Luxury
Paid Social & Creative Strategy

3,156% Facebook Revenue Growth During a Global Crisis

3,156%
YoY Increase in Facebook Revenue
109%
Improvement in ROAS (2.13 to 4.45)
50%+
Total Revenue Increase
Weekly
Creative Experimentation Cadence

Executive Summary

When COVID-19 shut down the hospitality industry—a key acquisition channel for Tea Forté—FFG helped the brand pivot to Direct-to-Consumer. By operationalizing creative testing and building a ground-up Facebook funnel, we drove a massive 3,156% increase in channel revenue.

The Challenge

The Lost Channel Tea Forté relied on hotels (Ritz Carlton, Four Seasons) for discovery. When travel stopped, acquisition plummeted.
The Friction
The Stakes
They needed to replace a primary revenue stream immediately.
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

The Funnel Build
We transitioned from sporadic ads to a robust structure, testing "Bridal" and "Gifting" audiences to find new pockets of demand.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

Operationalized Creative Testing
We didn't just run ads; we ran experiments.
The Process
One dedicated creative/copy test per week.
The Insight
We discovered that "Bridal Porcelain" assets performed exceptionally well, even outside of bridal audiences, informing the brand's future photoshoots.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We didn't just replace the lost hotel revenue; we surpassed it.
Growth
Facebook revenue jumped from ~$21k to ~$670k in the comparable period.
Efficiency
ROAS more than doubled from 2.13 to 4.45.

Strategic Insights (Q&A)

Question
How important is creative in paid social?
Answer
It is the primary lever for performance. By testing systematically (not randomly), we provided data-backed direction to the client's creative team, reducing waste and increasing impact.
Question
Answer

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.