Results

InMode

B2B MedTech
Lead Gen & CRM Integration

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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InMode
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The B2B MedTech Lead Amplification™

InMode

The B2B MedTech Lead Amplification™
B2B MedTech
Lead Gen & CRM Integration

533% MQL Growth & 20X ROAS via Full-Funnel Orchestration

533%
Increase in Marketing Qualified Leads (MQLs)
20x
Return on Marketing Investment
71%
Decrease in Cost Per Lead
78%
Sales Acceptance Rate (up from 42%)

Executive Summary

InMode, a global leader in medical aesthetic technology, faced a paradox common in B2B enterprise: high brand awareness and web traffic, yet a sales pipeline cluttered with unqualified prospects. FFG implemented the B2B MedTech Lead Amplification System™, a sophisticated orchestration of device-specific funnels, CRM integration, and persona-based nurturing. We didn't just generate more leads; we engineered a system that filtered and nurtured them, delivering ready-to-buy opportunities that the sales team actually wanted.

The Challenge

InMode’s internal marketing efforts were successful at generating noise, but the handoff to sales was fraught with friction. The sales team was inundated with "garbage leads"—prospects who were either unqualified, under-budget, or simply looking for information. This created a disconnect between marketing volume and revenue reality, forcing high-value sales reps to waste time filtering contacts rather than closing deals.

The Friction
Generic messaging failed to convert specialists, and a lack of lead scoring meant sales reps wasted time on unqualified prospects.
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Device-Specific Funnels
A plastic surgeon looking for body contouring solutions has different pain points than a MedSpa owner looking for facial remodeling tech. We moved away from sending paid traffic to a generic homepage. Instead, we architected dedicated micro-funnels for each flagship workstation (Morpheus8, BodyTite, Evoke), ensuring the messaging matched the specific intent of the searcher and positioning the specific device as the solution to their practice's growth.
Strategy
Built dedicated micro-funnels for flagship workstations (Morpheus8, BodyTite).
Content
Created clinical study summaries and ROI calculators tailored to Practice Owners vs. Office Managers.

Phase 2

The MQL Scoring Framework
Generating a lead is easy; identifying a buyer is hard. We integrated marketing data directly into Salesforce/Pardot to implement a behavioral scoring model. Rather than handing every email address to sales, we tracked digital body language—assigning points for watching webinars, using ROI calculators, or visiting pricing pages—to isolate high-intent prospects who were ready for a conversation.
Scoring
We assigned points for behaviors (e.g., +25 points for using the ROI calculator). Leads only routed to sales once they hit a threshold of 70 points.

Phase 3

Multi-Channel Orchestration
B2B buyers don't live on one platform. To capture the full market, we orchestrated a synchronized campaign across the digital ecosystem. We utilized LinkedIn for high-quality professional targeting, Google Search for high-intent capture, and Meta for broad reach and retargeting, ensuring InMode stayed top-of-mind regardless of where the prospect spent their time.
Priority 1 for quality (82% acceptance rate).
Priority 1 for intent.
Priority 2 for retargeting and reach.

The Impact

We turned marketing into a revenue engine.
Volume
MQLs surged from 74/month to 469/month.
Quality
Sales Acceptance Rate jumped to 78%.
ROI
Achieved a conservative 20x return on total marketing investment.
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Strategic Insights (Q&A)

Question
How do you market medical devices on social media?
Answer
Doctors are consumers too. We used sophisticated, clinical-focused creative on LinkedIn and Meta to reach them during their downtime, then retargeted them with webinars.
Question
How did you fix the Sales/Marketing disconnect?
Answer
By implementing Lead Scoring. Marketing stopped sending "cold" leads, and Sales started trusting the "hot" leads we delivered.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.