Results

InMode

B2B MedTech
Lead Gen & CRM Integration

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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InMode
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The B2B MedTech Lead Amplification™

InMode

The B2B MedTech Lead Amplification™
B2B MedTech
Lead Gen & CRM Integration

533% MQL Growth & 20X ROAS via Full-Funnel Orchestration

533%
Increase in Marketing Qualified Leads (MQLs)
20x
Return on Marketing Investment
71%
Decrease in Cost Per Lead
78%
Sales Acceptance Rate (up from 42%)

Executive Summary

InMode needed to transform high-intent healthcare professionals into pipeline opportunities. FFG implemented the B2B MedTech Lead Amplification System™, utilizing device-specific landing pages and Salesforce integration to drive a 533% increase in MQLs while improving lead quality.

The Challenge

High Traffic, Low Quality InMode had brand awareness but struggled with "garbage leads" that the sales team rejected.
The Friction
Generic messaging failed to convert specialists, and a lack of lead scoring meant sales reps wasted time on unqualified prospects.
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Device-Specific Funnels
We stopped sending traffic to the homepage.
Strategy
Built dedicated micro-funnels for flagship workstations (Morpheus8, BodyTite).
Content
Created clinical study summaries and ROI calculators tailored to Practice Owners vs. Office Managers.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

The MQL Scoring Framework
We integrated marketing data into Salesforce/Pardot.
Scoring
We assigned points for behaviors (e.g., +25 points for using the ROI calculator). Leads only routed to sales once they hit a threshold of 70 points.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

Multi-Channel Orchestration
We balanced the channel mix based on quality.
LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We turned marketing into a revenue engine.
Volume
MQLs surged from 74/month to 469/month.
Quality
Sales Acceptance Rate jumped to 78%.
ROI
Achieved a conservative 20x return on total marketing investment.

Strategic Insights (Q&A)

Question
How do you market medical devices on social media?
Answer
Doctors are consumers too. We used sophisticated, clinical-focused creative on LinkedIn and Meta to reach them during their downtime, then retargeted them with webinars.
Question
How did you fix the Sales/Marketing disconnect?
Answer
By implementing Lead Scoring. Marketing stopped sending "cold" leads, and Sales started trusting the "hot" leads we delivered.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.