Results

FreshCut Paper

Ecommerce (DTC)
Retention & Data Infrastructure

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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FreshCut Paper
:
The Sustainable Commerce Acceleration™

FreshCut Paper

The Sustainable Commerce Acceleration™
Ecommerce (DTC)
Retention & Data Infrastructure

47% Revenue from Retention & 400% Sales Growth

47%
Revenue from Email/SMS (Owned Channels)
3.7x
Blended ROAS
95%
Attribution Accuracy (Server-Side)
35%
Lower CAC via Retention Focus

Executive Summary

FreshCut Paper had a viral sustainable product but was hamstrung by client-side tracking issues and a reliance on acquisition. FFG deployed the Sustainable Commerce Acceleration Method™, implementing server-side tracking and a retention-first ecosystem that reduced CAC by 35% and drove massive scale.

The Challenge

The iOS Data Void Like many eco-conscious brands, FreshCut relied on Meta ads, but iOS14 had blinded their data.
The Friction
Client-side pixels were losing 40% of data. Email was contributing nearly $0 to revenue.
The Stakes
Without a retention engine, they were effectively renting customers from Facebook rather than owning them.
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Server-Side Infrastructure
We moved tracking from the browser to the server.
The Tech
Implemented Elevar on a custom Google Cloud instance.
The Result
Achieved a 1-to-1 purchase match between Shopify and Facebook, restoring confidence in ad spend.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

The Retention Ecosystem
We built a flow architecture designed for mission-driven customers.
Pop-Ups
A/B tested "Impact" messaging ("Plant a Tree") vs. Discounts, achieving an 18% conversion rate.
Flows
Launched high-touch Welcome, Browse Abandonment, and Post-Purchase sequences that educated users on the brand's carbon footprint.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

Consolidated Paid Scale
With tracking fixed, we consolidated the Facebook ad account from fragmented tests into broad, high-budget campaigns that exited the learning phase 3x faster.
LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

In 90 days, we transformed the P&L.
Owned Revenue
Email went from $0 to generating 47% of total revenue.
Scale
Blended ROAS hit 3.7x (beating industry average of 2.2x).
Loyalty
Acquired 18,400 new subscribers with high LTV potential.

Strategic Insights (Q&A)

Question
Why do sustainable brands need a different strategy?
Answer
Sustainable products have higher consideration periods. You can't just sell the product; you have to sell the mission. This requires a longer, multi-touch education sequence via email.
Question
Is Server-Side tracking worth the investment?
Answer
Absolutely. It recovered ~30% of "lost" attribution. Without it, you are likely underreporting ROAS and turning off winning ads.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.