Results

BFree Foods

CPG / Retail
Retail Media & Performance Marketing

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
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Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

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BFree Foods
:
The Unified Commerce Performance Method™

BFree Foods

The Unified Commerce Performance Method™
CPG / Retail
Retail Media & Performance Marketing

How Unified Commerce Drove 2.3x Higher ROI

2.3x
Higher ROI vs. Traditional Trade Spend
20x
ROAS on Branded Terms
44%
New-to-Brand Customer Acquisition
5.5x
Blended ROAS Across RMNs

Executive Summary

BFree Foods needed to move beyond traditional trade spend opacity. By implementing the Unified Commerce Performance Method™, FFG treated retail shelves like landing pages, orchestrating a synchronized campaign across Walmart Connect and other RMNs. The result was a 100% measurable attribution model and a 64% improvement in ROI.

The Challenge

The Black Box of Retail For CPG brands, "trade spend" is often a black box—money goes in, and you hope sales come out. BFree needed to break this cycle.
The Friction
Traditional visibility was <10%, and optimization happened quarterly, not daily.
The Stakes
Without granular attribution, scaling into the US market was a gamble, not a strategy.
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

The Platform Selection Matrix
We didn't just spend; we ranked. Using our proprietary matrix, we prioritized platforms based on Attribution Quality and Setup Complexity.
Priority 1
Walmart Connect (6.29x Expected ROAS).
Priority 2:
Target Roundel (4.5x Expected ROAS).
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

The Keyword Velocity Framework
We staged the rollout to fund itself:
Foundation
Owned "BFree" terms (20x ROAS).
Expansion
Captured category terms like "Gluten Free Wrap" (4x ROAS).
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

The Promotion Multiplication
We coordinated digital spend with in-store promos. By layering RMN Search and Meta Retargeting on top of in-store discounts, we achieved a 2.3x Multiplier Effect compared to the baseline.
LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We proved that RMNs (Retail Media Networks) are performance channels, not just awareness plays.
Efficiency
5.5x Blended ROAS across platforms.
Attribution
100% visibility into the "Halo Effect" (cross-category purchases).
Growth
Validated a scalable model for US expansion.

Strategic Insights (Q&A)

Question
How is this different from traditional retail marketing?
Answer
Velocity. Traditional marketing reviews performance quarterly. We optimize bids and keywords daily, treating Walmart.com exactly like https://www.google.com/search?q=Google.com.
Question
How do you calculate true ROAS in retail?
Answer
We use a composite formula: (Direct Advertised SKU Sales + Halo Effect Cross-Sales + In-Store Lift) / Total Investment.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.