Results

Aperçu Eyewear

Fashion / Accessories
Retention (SMS Marketing)

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Aperçu Eyewear
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The SMS Revenue Engine

Aperçu Eyewear

The SMS Revenue Engine
Fashion / Accessories
Retention (SMS Marketing)

90% Revenue Growth in 30 Days via SMS

90.1%
Revenue Growth (First 30 Days)
34%
of Total Sales from SMS
98%
Open Rate on Campaigns
550+
New Subscribers in Week 1

Executive Summary

The Challenge

The Friction
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Aggressive (But Compliant) Capture
We integrated Attentive mobile capture units across the entire user journey. We utilized mobile-specific pop-ups, "Text-to-Join" keywords for giveaways, and checkout opt-ins to rapidly build a subscriber list. This allowed us to grow the list by over 550 subscribers in the first week alone, creating an immediate audience ready for monetization.

Phase 2

The Conversational Flows
We didn't just blast discounts; we built conversations. We set up automated flows that felt personal, including a "Welcome Series" that delivered immediate value and a "Cart Abandonment" nudge sent 1 hour after the user left the site. These text-based nudges felt like a message from a friend, not a corporation, which kept opt-out rates low and engagement high.
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Phase 3

The Impact

SMS became an instant pillar of the business.
Revenue
$17k+ generated from SMS in Month 1 alone.
Lift
Total gross revenue for the brand nearly doubled (+90.1%).

Strategic Insights (Q&A)

Question
Do customers actually want texts from brands?
Answer
Data says yes. 91% of consumers are willing to opt-in if the content is relevant (exclusive drops, shipping updates, VIP offers). The key is treating it like a privilege, not a spam channel.

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.