Results

Aperçu Eyewear

Fashion / Accessories
Retention (SMS Marketing)

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
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Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

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Aperçu Eyewear
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The SMS Revenue Engine

Aperçu Eyewear

The SMS Revenue Engine
Fashion / Accessories
Retention (SMS Marketing)

90% Revenue Growth in 30 Days via SMS

90.1%
Revenue Growth (First 30 Days)
34%
of Total Sales from SMS
98%
Open Rate on Campaigns
550+
New Subscribers in Week 1

Executive Summary

Collaborator-driven brand Aperçu Eyewear needed a direct, high-engagement channel to drop new collections. FFG implemented a comprehensive SMS marketing program that generated 34% of total gross sales in its very first month.

The Challenge

Cutting Through the Noise Email is essential, but with 20% open rates, it wasn't enough for high-hype product drops.
The Friction
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

Aggressive (But Compliant) Capture
We integrated Attentive across the user journey.
Tactics
"Text-to-Join" giveaways and Checkout Opt-ins.
Result
List grew by 558 subscribers instantly.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

The Conversational Flows
We automated the revenue.
Welcome Series
"Enchanté! Here is your code."
Cart Abandonment
A high-converting nudge sent 1 hour after abandonment.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

SMS became an instant pillar of the business.
Revenue
$17k+ generated from SMS in Month 1 alone.
Lift
Total gross revenue for the brand nearly doubled (+90.1%).

Strategic Insights (Q&A)

Question
Do customers actually want texts from brands?
Answer
Data says yes. 91% of consumers are willing to opt-in if the content is relevant (exclusive drops, shipping updates, VIP offers). The key is treating it like a privilege, not a spam channel.
Question
Answer

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.