Results

Andrea Gomez

Luxury Retail
Paid Social & Search

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At A Glance:

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Executive Summary

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The Challenge:

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Strategic Insights (Q&A)

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Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
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Andrea Gomez
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The Digital Transformation

Andrea Gomez

The Digital Transformation
Luxury Retail
Paid Social & Search

Tripling Paid Revenue & Pivoting to Digital-First

236%
Increase in Paid Revenue
203%
Scale in Ad Spend
69%
Revenue Share from Paid Ads (up from 32%)
10.9%
Increase in ROAS (while scaling)

Executive Summary

Luxury shoe brand Andrea Gomez relied on offline trunk shows until the pandemic forced a pivot. FFG built a digital acquisition engine from scratch, scaling ad spend by 200%+ while actually improving efficiency, effectively tripling their paid revenue.

The Challenge

Offline Dependency The brand had no scalable digital funnel.
The Friction
Relying on organic reach and in-person events left them vulnerable.
The Stakes
The Opportunity
The Data
Heatmaps showed users missing key CTAs and struggling to navigate product specifications.

The FFG Approach Phase 1

The Audience Architecture
We identified and targeted high-net-worth individuals.
Targeting
Layered interests (Luxury Fashion) with Lookalikes of past purchasers.
Creative
High-end visual storytelling that matched the "Trunk Show" aesthetic.
Level 5 (Loyalty)
Retaining past purchasers for holiday gifting.

Phase 2

The Scale Up
We systematically increased budget on winning audiences while introducing Google Search to capture branded intent.
Acquisition
Targeted lifestyle terms like "Keto Friendly" (44% New-to-Brand).

Phase 3

LinkedIn
Priority 1 for quality (82% acceptance rate).
Google
Priority 1 for intent.
Meta
Priority 2 for retargeting and reach.

The Impact

We shifted the business model entirely.
Dominance
Paid ads now drive 69% of the total business revenue.
Scale
Tripled paid revenue year-over-year ($18k -> $61k) without sacrificing ROAS.

Strategic Insights (Q&A)

Question
How do you scale luxury online?
Answer
You cannot discount your way to growth. We maintained price integrity and focused on brand storytelling, targeting audiences that value craftsmanship over coupons.
Question
Answer

Ready To
 Accelerate
Your Growth?

Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.
Let's Talk
Book a free strategy call with one of our growth experts today. In just 30 minutes, you'll gain actionable insights tailored to your business challenges. No generic advice—just strategic direction from seasoned growth leaders.

Schedule your consultation now and unlock growth strategies you can implement immediately.